FAQ — Frequently Asked Questions
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What is the difference between SEO and AEO?

SEO is all about ranking on search engines. AEO is about making content machine-readable so that AI can provide fast, precise answers.
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How do I write for both humans and AI?

Combine good storytelling with clear structure. Break down into short paragraphs, use lists, and answer questions readers actually ask.
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Why is structure so important?

Structure helps the reader find out faster and makes it easier for AI to analyze and understand the content.

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Writing content that both engages humans and at the same time is understandable to machines is an art form that is becoming increasingly important. In an era where artificial intelligence (AI), search engine optimization (SEO) and Answer Engine Optimization (AEO) melds together, a balancing act is required: good content should provide value to the reader, but also be structured in a way that AI can interpret and use.

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Why write for both humans and machines?

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Traditionally, the focus has been on SEO — making content visible in search engines. Now we face a new era of AEO, where machines like AI assistants and voice search are supposed to understand your content in a deeper way.

• For people: Content should be engaging, credible and easy to read.

• For machines: Content must be structured, consistent, and use clear cues such as headings, paragraphs, and semantically rich language.
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If you combine these perspectives, you get texts that both rate well and give readers a meaningful experience.
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How to Create Content That AI Actually Understands
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AI interprets text in a different way than humans. It looks for patterns, structures and context. Here are some principles you should follow:

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1. Use clear headers

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Headings give both the reader and the machine a clue as to what the content is about. H1 should be the main title, while H2 and H3 structure the sub-topics.

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2. Break down into short paragraphs

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Short paragraphs are more gentle on the eye and easier for AI to analyze. Long blocks of text make content heavy to read and difficult to interpret.

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3. Combine storytelling and structure

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A good text contains stories, examples and metaphors. At the same time, you should use bulleted lists, tables and summaries to create order.

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4th. Use natural language

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AI is trained on human language. The more naturally, precisely and contextually you write, the easier machines will understand the meaning behind the words.

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AEO: More than just SEO

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While SEO is about visibility in search results, AEO is about providing answers. AI assistants and voice search want clear, direct and structured answers. This means that you should:

• Respond concretely to questions.

• Posting FAQ sections.

• Using semantic markups (structured data).
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Practical tips for the balance walk
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1. Start with the reader: What do they want to know?

2. Structure the information: Use hierarchy, lists and short sentences.

3. Add context: AI understands better when writing holistically and coherently.

4. Optimize for voice search: Use natural question and answer formats.

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Do you need a check of SEO or AEO? Get in touch today!

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