In a digital world where search engines and artificial intelligence are constantly getting smarter, simply publishing content is not enough. The question is: Do Google and AI really understand what your website is about? The answer often lies in how you use structured data.

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What is Structured Data?

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Structured data, often called scheme markup, is a small piece of code you put on your website. The code doesn't make the content visibly different to users, but it helps Google and AI tools understand the context.

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For example:

• If you have an online store, a product page will need a Produktschema.

• Do you have a recipe page, you need one Recipe scheme.

This markup allows search engines to interpret and categorize your content with far greater precision.

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Rich snippets — visibility that stands out

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Some types of structured data provide so-called rich snippets, which are graphic highlights in the search results. For example, on a product page, you can see:
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• Star ratings

• Awards

• Inventory

This gives users more information already in the search results, and it usually increases the click-through rate (CTR) significantly. In other words: Structured data gives you not only better understanding at Google, but also more clicks from potential customers.

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Why schema markup became a standard

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In 2011, Google, Microsoft, Yahoo and Yandex joined forces to create Schema.org — a common framework for how to describe content with structured data. This was done to avoid confusion, and to create a standard everyone could agree on. Today, there are over 800 different schema types, and more than 30 of them are directly supported by Google for rich snippets. This offers great opportunities, whether you run an online store, a recipe site, a business presentation or a blog.

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Structured Data and AI

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With the rise of AI, the importance of structured data has increased further. When you embed schema markup on your website, you give search engines and AI models a precise understanding of what the content is actually about.

This is especially important in the era of AI assistants and features such as AI Overviews, in which the machines themselves select and present information. Having structured data in place increases the chance that your content will be selected and displayed dramatically. In short: structured data is the bridge between your content and how AI interprets it.

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Are you missing structured data on your website?

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Many websites do not take advantage of the potential of schema markup, thus missing out on both visibility and traffic.

Hos WeAssist We offer a AEO-audit, a gap analysis of schema markup on your website. In addition, we have a tool that adds the correct schema type automatically — quickly, efficiently, and in line with best practices.

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Conclusion

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Structured data is more than just technical embellishment — it's the language that allows both search engines and AI to understand, interpret, and use your content correctly. With schema markup, you give your website a competitive edge in an increasingly AI-driven search landscape.

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Get help with Schema Markup today!