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From B2B to B2C with a ROAS of 15.23 over 2 years.
This is how we attracted more consumers to a B2B online store
How to transform a B2B online store into a platform that also appeals to ordinary consumers?
Together with NatureSource, we developed a strategy that not only attracted a loyal customer base of ecology enthusiasts, but also increased engagement in newsletters and lifted their Trustpilot score to an impressive 4.8 stars.
Collaboration
NatureSource is one of Denmark’s top organic and health food brands, serving both B2B and B2C markets. While their products were already available through various retailers, the NatureSource brand itself remained relatively unknown to consumers.
The challenge was to increase direct sales while staying true to the brand’s values and ethics. To achieve this, NatureSource partnered with WeAssist with a clear objective: to develop a dynamic growth strategy that seamlessly integrates strong performance marketing with long-term brand building.
“We have been working with WeAssist for over 2 years, where they have handled our marketing efforts on Klaviyo, Meta and Google. Their strong communication, fast execution and ability to deliver results have created a solid and valuable collaboration. WeAssist has had a very positive impact on both our B2B and B2C business, and we highly recommend them to others who want a dedicated and effective marketing partner.”
The perfect balance between branding and performance
NatureSource needed a solution to drive traffic to its online store without compromising its brand values and ethics.
Through a close partnership over two years, we have integrated performance-driven channels that not only ensure profitability and high ROAS but also strengthen the brand and deliver top-quality newsletters.
By positioning NatureSource as a trusted player in a competitive market, we have built a loyal customer base — driven not by discounts, but by trust and quality. The result? A new customer segment and greater control over business growth.
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Interested in a collaboration?
Do you have an exciting project or collaboration in mind?
Get in touch, we'd love to hear from you!
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