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The best times to post on social media 2025
Do you think the timing of your social media posts didn't matter as long as you posted something? That's not entirely true!
A lot of the visibility you get on social media is controlled by the platforms' algorithms and how much engagement your post receives. Good engaging content automatically gains a wider reach, and the algorithm adjusts accordingly. However, great content won't reach far unless YOU adapt to this. So, the big question is: When is your target audience actually on social media?
Have you ever posted something you were really proud of but didn't get the engagement you hoped for? Then you probably didn't publish it in line with your target audience's engagement patterns. For many people, it doesn't matter when they post because they use social media for personal purposes. But if you're using social media to market your business, timing matters!
The reality is that most of your target audience probably won't see your social media posts. This is because social media platforms are flooded with content, and their algorithms are constantly adapting.
To ensure as many people from your target audience see your posts, it's important to understand who they are. Think about when your audience is at work, school, or otherwise occupied—and when they're likely to check social media. By aligning your posting schedule with their routine, you increase the chance of reaching them.
Different businesses and industries may have different optimal hours for engagement. For example, B2B companies may see more engagement during working hours, while B2C may perform better during leisure time. There are many social media platforms, but you should focus on where the majority of your target audience is. According to Hubspot, the most popular platforms are:
Algorithms organize and tailor content in a user's feed to show what's most interesting for them. If a user engages with a post, the algorithm shows them more similar content. While there might not be a Magical Time to post, research has been conducted on when the “best” times generally are. Hovedno, we provide insight into the best times for various platforms.
Facebook has long been known as the king of social media—and for good reason. In 2025, the platform has 3.07 billion monthly active users (Buffer, 2025). While many platforms exist, Facebook has consistently proven to be one of the most effective channels for business marketing and customer engagement.
Instagram has surpassed 2 billion users and is arguably one of the most complex platforms for businesses due to its algorithm and heavy reliance on hashtags. If you want to succeed on Instagram, you should definitely take the time to understand how to use the platform strategically—especially when it comes to optimal posting times.
These three platforms serve very different purposes. If you want a younger audience, TikTok is the place to be, but it requires more effort due to its focus on short videos. LinkedIn is a platform primarily for business-related topics and networking. X (formerly Twitter) is a kind of hybrid between Facebook and LinkedIn.
TikTok operates 24/7 and has become the go-to platform for Gen Z and millennial consumers.
LinkedIn is the world’s largest professional networking platform. It's commonly used for company updates, recruiting new employees, and building professional relationships. Your profile can even serve as a digital résumé when job hunting. It’s also ideal for sharing articles and professional content with a more business-oriented audience (LinkedIn, 2024).
On X, less is more—you can only post up to 280 characters.
It’s also recommended to post more frequently than on other platforms, ideally 3 to 30 times per day. A major drawback of X is the short lifespan of each post. To stay visible, it’s advised to post at least three times a day—morning, midday, and evening.
According to Statistics Norway (SSB), Norwegians use social media most frequently between 7:30 AM and 8:30 AM, with a sharp increase from 2:30 PM to 10:00 PM on weekdays (Monday to Thursday).
On Saturdays, usage peaks from 7:00 AM to 1:00 PM and again gradually from 1:30 PM to 11:30 PM. These stats mainly reflect people aged 9–79.
The best days to post are Tuesday, Wednesday, and Thursday. That’s because most people are settled into their week and often looking for a short break or distraction.
Monday and Friday mornings or early afternoons are decent as well, since people are either starting the week or easing into the weekend.
Surprisingly, the worst days to post are Saturday and Sunday. Many people spend those days on leisure activities or preparing for the upcoming week.
While there are definitely optimal posting times for each platform, our recommendation at WeAssist is to prioritize high-quality, relevant content. After that, test different posting times and analyze reach and engagement.
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